Sky Bet Extends English Football League Sponsorship Deal
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League until the summer season of 2024.
The gaming operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will try to prevent issue betting through messaging on shirts, and that clubs will benefit through more money.
The deal, which deserves tens of countless pounds, has actually remained in place considering that 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
This will make the 11-year offer among the longest in professional sport, the firm said.
The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering market has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship handle betting firms.
However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from betting firms.
The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.
The primary executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League utilized the revenue generated to assist them run their everyday operations.
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League until the summer season of 2024.
The gaming operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will try to prevent issue betting through messaging on shirts, and that clubs will benefit through more money.
The deal, which deserves tens of countless pounds, has actually remained in place considering that 2013.
Sky Bet said it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
This will make the 11-year offer among the longest in professional sport, the firm said.
The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering market has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship handle betting firms.
However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from betting firms.
The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.
The primary executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League utilized the revenue generated to assist them run their everyday operations.