Fluffy Animals Gambling ad Was Irresponsible, Says Watchdog
Fluffy animals betting advertisement was careless, states guard dog
28 October 2020
A gaming advert which featured fluffy animals has actually been prohibited after being branded "careless" by the Advertising Standards Authority (ASA).
The video ad for Gala Spins - part of the FTSE 100-listed gaming giant GVC Holdings - included five toy animals.
The ASA ruled the advertisement "was likely to be of particular interest under-18s" and for that reason "the advertisement was reckless".
The owner of Gala Spins stated it had actually gotten rid of the advert from all its channels.
The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.
It prompted a problem to the advertising watchdog that the content of the advert was most likely to interest children.
The ASA agreed and said: "Gambling ads need to not be likely to be of specific attract children or young individuals, specifically by showing or being connected with youth culture.
"We considered that the ad was likely to be of specific interest under-18s and for that reason concluded that the advertisement was careless and breached the [marketing] Code."
Gambling addicts 'at higher danger throughout lockdown'
Gala Spins said it published the video featuring stuffed animals in error and that it was an out-of-date video.
It said its intended target market was women aged between 18 and 65 thinking about gambling.
Gala Spins was censured by the guard dog two years ago for linking gambling and skill in an advert.
Among its TV advertisements featured a male playing on his tablet with a voiceover suggesting: "Try it now and see if you have actually got the talent.
Fluffy animals betting advertisement was careless, states guard dog
28 October 2020
A gaming advert which featured fluffy animals has actually been prohibited after being branded "careless" by the Advertising Standards Authority (ASA).
The video ad for Gala Spins - part of the FTSE 100-listed gaming giant GVC Holdings - included five toy animals.
The ASA ruled the advertisement "was likely to be of particular interest under-18s" and for that reason "the advertisement was reckless".
The owner of Gala Spins stated it had actually gotten rid of the advert from all its channels.
The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.
It prompted a problem to the advertising watchdog that the content of the advert was most likely to interest children.
The ASA agreed and said: "Gambling ads need to not be likely to be of specific attract children or young individuals, specifically by showing or being connected with youth culture.
"We considered that the ad was likely to be of specific interest under-18s and for that reason concluded that the advertisement was careless and breached the [marketing] Code."
Gambling addicts 'at higher danger throughout lockdown'
Gala Spins said it published the video featuring stuffed animals in error and that it was an out-of-date video.
It said its intended target market was women aged between 18 and 65 thinking about gambling.
Gala Spins was censured by the guard dog two years ago for linking gambling and skill in an advert.
Among its TV advertisements featured a male playing on his tablet with a voiceover suggesting: "Try it now and see if you have actually got the talent.