SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has revealed that wagering business Ladbrokes will be its main sponsor from next season.
The two-year deal, thought to be worth a little over ₤ 4m, includes rights throughout all 4 leagues and 42 clubs.
While it did not reveal any figures, Ladbrokes said the deal was the greatest of its kind in Scottish football.
The SPFL has actually been without a sponsor given that 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League up until its agreement expired 2 years earlier, electing not to restore the ₤ 2m-per-year deal.
Funds from that were divided between 12 clubs.
The new deal will lead to the Scotland's leagues become called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "definitely thrilled" SPFL president Neil Doncaster told BBC Scotland: "It is the biggest single ever title sponsorship offer of this nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely substantial, I think, economically.
"It's a deal throughout the whole of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the rules.
"On all those levels, I think it's fantastic news for all clubs in Scotland."
The new offer takes the total SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will receive an extra ₤ 268,000 as an outcome, with the Championship winners getting ₤ 45,000 more.
At the bottom end of the scale, the group completing bottom of League Two will earn their club an additional ₤ 3,600.
"As much of a financial distinction, there is a pride problem here," said Doncaster.
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has revealed that wagering business Ladbrokes will be its main sponsor from next season.
The two-year deal, thought to be worth a little over ₤ 4m, includes rights throughout all 4 leagues and 42 clubs.
While it did not reveal any figures, Ladbrokes said the deal was the greatest of its kind in Scottish football.
The SPFL has actually been without a sponsor given that 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League up until its agreement expired 2 years earlier, electing not to restore the ₤ 2m-per-year deal.
Funds from that were divided between 12 clubs.
The new deal will lead to the Scotland's leagues become called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "definitely thrilled" SPFL president Neil Doncaster told BBC Scotland: "It is the biggest single ever title sponsorship offer of this nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely substantial, I think, economically.
"It's a deal throughout the whole of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the rules.
"On all those levels, I think it's fantastic news for all clubs in Scotland."
The new offer takes the total SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will receive an extra ₤ 268,000 as an outcome, with the Championship winners getting ₤ 45,000 more.
At the bottom end of the scale, the group completing bottom of League Two will earn their club an additional ₤ 3,600.
"As much of a financial distinction, there is a pride problem here," said Doncaster.