888 Consents to buy William Hill European Business
888 accepts purchase William Hill European business
9 September 2021
888 Holdings has actually consented to purchase William Hill's European company from its US owner in an offer worth ₤ 2.2 bn.
The online gaming company stated the offer with gambling establishment huge Caesars Entertainment would include William Hill's 1,400 UK betting shops.
888 president Itai Panzer stated the acquisition would "create among the world's leading online wagering and gaming groups".
The offer is set to produce a combined group with more than 12,000 staff members.
It will go for cost savings of about ₤ 100m a year as a result of the purchase.
888 said the acquisition would offer it "considerably enhanced direct exposure to sports betting, the world's biggest and fastest growing online section, with the addition of an iconic sports brand".
It likewise stated William Hill's High Street presence was an essential factor behind the relocation.
Mr Panzer added: "Our techniques are likewise complementary, being digitally led, client focused, and dedicated to gamer protection and raising industry requirements around more secure gaming.
"We are also thrilled about the chances that the retail business offers and see substantial brand advantages."
William Hill chief executive Ulrik Bengtsson said: "The William Hill and 888 techniques are highly complementary with an absolute concentrate on the product and consumer experience.
"Scale is increasingly essential in our sector and the mix of the businesses will provide an effective positioning of brands and technology."
An auction for the non-US side of William Hill's business, which includes online operations throughout the UK and Europe, was initiated by Caesars Entertainment after it had actually acquired the gambling giant in April for ₤ 2.9 bn.
888 accepts purchase William Hill European business
9 September 2021
888 Holdings has actually consented to purchase William Hill's European company from its US owner in an offer worth ₤ 2.2 bn.
The online gaming company stated the offer with gambling establishment huge Caesars Entertainment would include William Hill's 1,400 UK betting shops.
888 president Itai Panzer stated the acquisition would "create among the world's leading online wagering and gaming groups".
The offer is set to produce a combined group with more than 12,000 staff members.
It will go for cost savings of about ₤ 100m a year as a result of the purchase.
888 said the acquisition would offer it "considerably enhanced direct exposure to sports betting, the world's biggest and fastest growing online section, with the addition of an iconic sports brand".
It likewise stated William Hill's High Street presence was an essential factor behind the relocation.
Mr Panzer added: "Our techniques are likewise complementary, being digitally led, client focused, and dedicated to gamer protection and raising industry requirements around more secure gaming.
"We are also thrilled about the chances that the retail business offers and see substantial brand advantages."
William Hill chief executive Ulrik Bengtsson said: "The William Hill and 888 techniques are highly complementary with an absolute concentrate on the product and consumer experience.
"Scale is increasingly essential in our sector and the mix of the businesses will provide an effective positioning of brands and technology."
An auction for the non-US side of William Hill's business, which includes online operations throughout the UK and Europe, was initiated by Caesars Entertainment after it had actually acquired the gambling giant in April for ₤ 2.9 bn.